The AVEDA botanical repair™ strengthening shampoo is a 1-liter hair care product designed to strengthen and repair damaged hair. Its key features include a plant-powered, three-layer hair repair technology that fortifies the hair at its core, reduces breakage, and prevents future damage. The shampoo is 94% naturally derived, free from silicones, parabens, mineral oil, and synthetic fragrances, making it safe for all hair types. It also offers a unique selling point of being cruelty-free and manufactured with 100% wind power through renewable energy credits and carbon offsets. The shampoo not only cleanses the hair but also promotes smoothness, shine, and manageability, resulting in healthier-looking hair.