ORIBE Shampoo for Beautiful Colour is a high-end, 250ml hair care product designed to extend the life of color-treated hair. Its key features include UV protection for hair, color and keratin treatment safe, and vegan, cruelty-free, and gluten-free. The shampoo is enriched with watermelon, lychee, and edelweiss flower extracts that protect hair from oxidative stress, photoaging, and the deterioration of natural keratin. It also contains bioflavonoids, responsible for preserving color by preventing fading and discoloration. The shampoo's unique selling points are its formulation without parabens or sodium chloride and its ability to provide intense hydration, leaving hair incredibly silky, smooth, and vibrant.