The SELFRIDGES Project Earth beauty bag is a premium, eco-conscious product that combines style and sustainability. Key features include its high-quality, durable material made from recycled plastic bottles, promoting environmental responsibility. The bag is compact yet spacious, perfect for storing a variety of beauty essentials. Its unique selling points include its association with the renowned Selfridges brand, and its contribution to the Project Earth initiative, which aims to change the way we shop by 2025. The bag's sleek design and practicality make it a stylish choice for the environmentally conscious consumer. The SELFRIDGES Project Earth beauty bag not only offers a practical solution for beauty product storage but also supports a global cause, making it a worthwhile investment.